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Antecedents of New Business Idea Generation in Large, Established Firms

WP No. 058-October- 2007

Julian Birkinshaw and Susan Hill

Despite its importance as a potential source of variation within industries, little is currently known about the antecedents of new business ideas in large, established firms. While a number of organization and management literatures address, tangentially, issues pertaining to this topic, none examines it directly. We aim in this paper to contribute to building a body of research that directly addresses idea generation in corporate contexts.


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For Further information about the authors please check the profile page of Julian Birkinshaw and Susan Hill or contact the AIM office.


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