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Innovation Fellows Projects

This project addresses the role of retail planning policy in shaping innovation in retail firms and in the wider retail development arena.
To address the interrelationships between retail planning and retail innovation, the research takes a format-centred approach.

Plastic electronics is a disruptive approach to developing and producing low-cost, low-power electronic devices that will have a global impact on a broad range of industry sectors. The United Kingdom is at the forefront of developments in novel materials and applications for a plastic electronics market projected to be worth $300 billion by 2030.

Recent evidence suggests that multinational companies are now off-shoring their innovation activities, much as they off-shored their manufacturing activities in the two decades before. Moreover, firms are increasingly locating their innovation activities in emerging economies such as China and India, rather than in North America, Western Europe and Japan. Simultaneously, innovation is increasingly ‘open’, with firms outsourcing innovation to local firms in triad or emerging markets.

The fellowship supports two broad streams of research. The first research stream contributes to a better understanding of how companies and universities can create value by bringing out new technologies to the market. This research programme consists of studies that focus on commercialisation in the biotechnology sector and in the university context.

This Fellowship investigates the challenges to “dependable innovation” in the context of the network organisation and modular technology production. Today it is no longer sufficient for technologies to be innovative, they also have to be dependable (ie reliable, available, safe and secure).

This fellowship examines how tailored software systems support new service sector practices. Provider-client communication during service tailoring is important in many service sector industries. In healthcare for instance, physicians and nurses gather information from patients in order to communicate diagnosis and treatment options.

This AIM Innovation Fellowship includes two research projects addressing innovation in creative business. The first investigates 'Innovating Practices in Digital Advertising' in the UK and the USA. Digital technologies and media are increasingly important in the advertising industry in terms of both product innovations and in the co-ordination of workflow.


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