AIM Fellows
Jong Wi
Jong H. Wi is an associate professor of Chung-Ang University and Visiting Professor of National Center of Research on Evaluation, Standard and Student Testing, UCLA. Also, He is president of the Contents Management Institute, vice president of Japanese Online Game Focused Association, advisory member of the Korean government and National Assembly, and consultant of many Korean and foreign game companies and governments. He is an expert and well-known researcher throughout the Asian online game industry, and has published numerous books, academic papers, white papers and business reports.
He wrote books on game and virtual business industry in the perspective of innovation such as Innovation and Strategy of Online games(Imperial College Press, UK), Industrial Development Strategy of Online Games (Tsinghua University Press, 2008, Chinese), Culture Marketing(Hankyungsa, 2008, Korean) Business Strategy of Second Life (Joong-Ang books, 2007, Korean), Innovation Strategy of Japanese Firms (Jipmundang, 2007, Korean), The Research of Korean Online game Business (Toyokeizaishinposha, 2006, Japanese), The History of Korean Online Game Industry Development (Seoul National University Press, 2006, Korean),Economic Analysis on Game Industry and Structure and Business Strategy on Game Software Industry(Toyokeizaishinposha, 2003, Japanese).
For further information regarding Professor Jong Wi please contact aim@wbs.ac.uk
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