Global Chief Executive Officer, Fitch

Lois Jacobs is the CEO of FITCH Worldwide.

FITCH has 11 offices in 8 countries and is a global design consultancy with a unique focus on retail and the translation of brand into consumer experience. The company has an ability to design seamlessly both 2D graphics and 3D environments, a rare combination of skills providing a joined up expression of brand at multiple touchpoints.

Lois Jacobs joined FITCH as CEO in April 2009. For the previous 10 years she was President, International for Jack Morton Worldwide. With proven expertise in managing and growing organisations, Lois’ focus is on expanding FITCH’s reputation for bold ideas, nurturing exceptional creative talent and ensuring the flawless execution of design projects.

Lois' skill in creating brand experiences for large corporations and governments, together with her experience in managing and growing a global network has seen her oversee multi-million dollar experiential campaigns for some of the world’s leading brands including: Dell, HSBC, Microsoft, Morrisons, Nokia and the Qatar Foundation. Additionally she has been responsible for two Olympic Ceremonies, two Commonwealth Games ceremonies and three G8 Summits.

Prior to Jack Morton she was Chairman and Managing Director of HP:ICM, an experiential agency acquired by Saatchi and Saatchi.

For additional information relating to the AIM Executive Steering Committee, please contact Jacqueline Brown at – jacqueline.brown@cranfield.ac.uk

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