Global Chief Executive Officer, Fitch

Lois Jacobs will assume the position of global Chief Executive Officer as of April 1, 2009. She will partner closely with founder and Chairman, Rodney Fitch. Fitch is one of seven companies that comprise WPP’s B to D Group, a network of branding and design firms led by CEO and Chairman Craig Branigan.

Ms. Jacobs is an international business leader with proven expertise managing and growing businesses, as well as overseeing multi-million dollar communications campaigns for some of the world’s leading brands, including Mars, Ericsson, Sony, Nokia and Microsoft.  In her most recent position as the International President of Jack Morton Worldwide, Ms. Jacobs established several Asian offices and affiliates and spearheaded significant growth for the agency.

Ms. Jacobs has also been responsible for numerous renowned events designed to brand cities, including the opening and closing ceremonies for the Olympic and Commonwealth Games and London’s annual New Year’s Eve celebrations. Her leadership and expertise with experiential environments is highly complementary to Fitch’s core competencies.

For the last 8 years, Jacobs was International President of Jack Morton Worldwide, a global experiential marketing agency. Prior she was Chairman and Managing Partner of HP:ICM, which was sold to Saatchi & Saatchi. She is an avid traveler and has a passion for entertainment, theater and Argentinean Tango.

For additional information relating to the AIM Executive Steering Committee, please contact Jacqueline Brown at – jacqueline.brown@cranfield.ac.uk

Back to List

Previous page: David Gann
Next page: Nicola Nicholls