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Service Design and Innovation Workshop with AIM VIF Dr. Scott Sampson

23 June 2011

Details:

24 June 2011

University of Cambridge, Institute for Manufacturing, Lecture Room 2,
17 Charles Babbage Road, Cambridge, CB3 0FS

The workshop aimed to focus on developing thinking around services, both public and private, and their design.

It gave the participants the opportunity not only to hear about the concepts from some leading academics currently developing the thinking and theories around the topic but, also opportunity for them to develop and apply the ideas to their own teaching and research.

The workshop introduced new models and frameworks which can be used to support the teaching of Service Operations, Design and Innovation as well for research.

How do we study and teach service innovation?

Product innovation (NPD) is a well understood discipline, but service innovation is lacking in scientific rigor - until now! This seminar introduced participants to a new and powerful service design and innovation tool called PCN Diagrams. PCN Diagrams lay out the fundamental elements of all service processes, and provide structured techniques for unlocking the potential for improved customer value and process efficiency.

This seminar demonstrated how to use this tool to improve service processes, structure service research, and teach service design and innovation in an engaging way. The participants learnt process analysis techniques, worked as teams to solve challenging innovation problems, and had the chance to apply the innovation techniques to their own business process of choice.

Event flyer

If you would like more information please see the attached agenda.