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Management Fashion as Proto-Professionalisation: The Case of Knowledge Management
WP No. 025-September-2005
Markus Perkmann
The article argues that management fashions can be interpreted as processes of emerging professionalisation around particular bodies of management expertise. By integrating insights from research on professions and professionalisation, management fashions are analysed as attempts by specific groups within organisations to establish themselves as professionals within specific niches of organisational intervention and practice. This process is supported by corresponding developments in the environment of the organisations that help legitimate the newly emerging expertise. This view accounts for the social- integrative dimension of management fashion, referring to the social interaction, co-operation and conflict among groups, an aspect largely neglected by mainstream management fashion theory. The framework is tested with a study of a particular management fashion, knowledge management. Data are presented on publishing activity, organisational adoption in large UK organisations and developments in the supra-organisational UK environment. The results confirm the pertinence of the proto-professionalisation hypothesis in the case of knowledge management.
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