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Successful Strategic Transformers

Project Leaders

Gerry Johnson - AIM Senior Fellow, The University of Strathclyde Business School, Department of Management

Professor George Yip - AIM Executive Advisor, Dean of Rotterdam School of Management

Project Members

Tim Devinney- AIM International Visiting Fellow, Australian School of Management

Manuel Hensman - AIM Research Fellow, London Business School

Project Description

This project will seek to explain how some companies are able to achieve strategic transformation without trauma and the accompanying loss of value to shareholders and the economy.

We first identify patterns of long-term performance for all large, public British companies in order to find those companies with consistent superior performance on multiple measures (adjusted for industry, life cycle and macroeconomic effects). We will then identify which of these superior performers have also significantly changed their strategies. Lastly, we will conduct in-depth historical analysis of how these companies were able to achieve such strategic transformations. We will examine if the process of change is correlated with the content of the change. From these findings we will create a survey to conduct on the entire universe of both high and low performers and strategic transformers and non-transformers.

Project Outputs

  • AIM Conference - Successful Strategic Transformers: Global National and Scottish Experience 9th November 2005, University of Strathclyde

Publications

  • Using Frontier Analysis to Evaluate Company Performance (with T. Devinney and G.Yip), forthcoming in the British Journal of Management.

  • “Measuring Long Term Superior Performance,” (with George S. Yip and Timothy M. Devinney) Long Range Planning, Vol. 43, No. 3, 2009, pp. 390-413.

  • Measuring organizational performance: Towards methodological best practice, Journal of Management (with Pierre J. Richard, T. Devinney and G. Yip), Journal of Management. 35, 3, 718-804, 2009

For further information regarding this project please contact the AIM Fellows Gerry Johnson orProfessor George Yip.


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