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Successful Strategic Transformers


Project Description

This project will seek to explain how some companies are able to achieve strategic transformation without trauma and the accompanying loss of value to shareholders and the economy.

We first identify patterns of long-term performance for all large, public British companies in order to find those companies with consistent superior performance on multiple measures (adjusted for industry, life cycle and macroeconomic effects). We will then identify which of these superior performers have also significantly changed their strategies. Lastly, we will conduct in-depth historical analysis of how these companies were able to achieve such strategic transformations. We will examine if the process of change is correlated with the content of the change. From these findings we will create a survey to conduct on the entire universe of both high and low performers and strategic transformers and non-transformers.

Modes of Engagement

Nature of data: Case, Cross-sectional, Case control or retrospective. Methodology for collecting data: survey, interview, case study, expert opinion. User involvement through a corporate advisory panel (as providers of information). The intention is to consult with members of the advisory panel at stages throughout the research both to discuss research design method and also the emerging findings from the research; initial research plans were presented to members of the DTI - intention to follow that up with a presentation of findings; Presentations of this work undertaken at the Strategic Management Society conference attended by practitioners.

Project Leaders

Gerry Johnson - AIM Senior Fellow, The University of Strathclyde Business School, Department of Management

Professor George Yip - AIM Executive Advisor, Director of Research and Innovation, Capgemini Consulting

Project Members

Tim Devinney - AIM International Visiting Fellow, Australian School of Management

Manuel Hensman - AIM Research Fellow, London Business School

Project Outputs

AIM Conference - Successful Strategic Transformers: Global National and Scottish Experience
9th November 2005, University of Strathclyde

For further information regarding this project please contact the AIM Fellows below:

Gerry Johnson - Lancaster University Management School
George Yip - RSM Erasmus

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