• How should firms evaluate success in university-industry alliances? A performance measurement system
  

• What are Business Models? Developing a Theory of Performative Representations
  

• Why do academics engage with industry? The entrepreneurial university and individual motivations
  

• Value Co-Creation In The Delivery of Outcome-Based Contracts For Business-To-Business Service
  

• We Don’t Need No Education: Or Do We? Management Education and Alumni Adoption of Strategy Tools
  

WP No 79 - May - 2010

Despite a rich extant literature, it is unclear what business models are. We assess three dominant conceptions of business models in the academic literature: as transactional structures, value extracting devices and mechanisms for structuring the organization. To overcome the shortcomings of these approaches, we draw on theories of performativity, social typecasting and managerial cognition.

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