Project Leader

Lynda Gratton - AIM Senior Fellow, London Business School

Project Description

The era of internal competition is dead. In a world where value must be created through innovation, where ubiquitous communication technology has levelled the playing field, where resources are coupled flexibly as needed, cooperation becomes the most critical organization capability.

Building from the insights from the exploratory study (see notes below), the main cooperative research was launched in October 2005. This is designed as collaborative research between the research team and executives from companies in Europe and the USA. Over the summer we had been actively involved in sending the research details to 150 companies in Europe and 150 in the USA.

Developed a survey of the practices of cooperation, the culture of cooperation and the outcomes of cooperation. The resulting survey will create a corporate cooperation profile and enable executives to learn about the status of their organization through comparison with the aggregate results of several dozen corporate profiles. Will also use collaborative group technology as a repository of knowledge and as place for conversation across the timeline of the research. The website will create a forum for the research team to post findings and for executives to share their challenges and best practices. The site will also be used as a communication tool for the progress of the study. Finally, there will be a series of two-day practitioner/academic workshops to be held in April 2006 in Boston and London. Each company will send two executives to the workshops that will also be attended by scholars and AIM representatives.

For further information regarding this project please contact Lynda Gratton.

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